Our Story

Alag Sa India: a little different

Alag Sa India is a brand by Faliecom, founded five years ago by two partners, Dhruve and Satyendra, with deep, hands-on expertise in textile manufacturing. We started with one vision: to bring together the best of Rajasthan's prints, the best cotton fabric and thoughtful design.

It began with just the two of us. Today we are a team of 50+ people in-house, working with more than 300 artisans to craft every piece.

Why "Alag Sa"

After years in manufacturing, we saw that the market for heritage cotton prints was full of similar products, and that as more people made the same range, quality was often compromised. "Alag sa" means "a little different". We don't do different things; we do things differently. That means the best quality, a wide range of products, fair prices and constant innovation.

What makes us different

• The best cotton. We source the finest cotton greige fabric available, from reputed vendors.
• Pure cotton filling. No blended stuffing. Our quilted products use heavy, high-quality cotton filling.
• Quality over quantity. We never compromise on quality to make more.
• Unique prints and new ideas. Our designs and products are our own, and we keep innovating.
• Customisation. Sizes, prints and more can be made to order.